WACANA IIIJack Novak works for Burt's Burgers. Inc, a fast-food company that has sold billions of Burt's Burgers all over the world. He is assistant to the Marketing Director and a recent business school graduate Although most of his colleagues like him, they think he is too interested in marketing theory and lacking in practical knowledge and experience.

Burt's Burgers, Inc has shown increasing profits over the past five years, and the corporate headquarters has approved a budget to test market new products Jack's boss, Mike Borowski, has suggested the introduction of the Burt's Barbecue Burger, an improved version of the standard Burt's hamburger (It has spicy barbecue sauce mixed with the meat). Mike did a little market research on the "improved product, but only in the Southwest (Arizona, New Mexico, Colorado, and Texas). The consumer response was positive, so Mike is pushing for Burt's Burgers to introduce this improved" product.

Jack does not support Mike's position and has already told him why he disagrees He feels that insufficient market research was done and only in a limited area. He is familiar with the New Coke fiasco and wants to do extensive market research before making the decision to go ahead with the Burt's Barbecue Burger. However, Jack is reluctant to speak out against his boss. who is a highly respected, longtime employee of Burt's Burgers.

The final decision will be made at the corporate executive group meeting tomorrow morning. Both Jack and Mike will attend the meeting. Jack has already written a six-page memo analyzing the market potential for Burt's Barbecue Burger and justifying his position against introducing it. He has included a thorough market analysis and several statistical graphs and charts In addition, Jack has come up with an idea of his own that he might mention at the meeting if the company is ready to test market new products, he would like to suggest a low-fat hamburger, which would appeal to all the health conscious consumers who avoid eating at Burt's Burgers. He knows of two competitors that are already developing such a product. Why not try to beat them to it? Low- fat food is definitely the major trend of the times.

1. which of the following is not true about jack Novak ?
A. he is head of the marketing department
B. he works for a fast food company
C. he respects his boss highly
D. he is a fresh graduate
E. he has not much experience in business

2. the problem exposed in the text is the problem related to ...
A. sale of product
B. personnel
C. company's product
D. market research
E. expanding market

3. when Mike Borowski suggested that the improved product be adopted by all Burt's burgers' businesses, jack disagreed because ...
A. the product has spicy barbecue sauce mixed with meat
B. the product has been accepted in the southwest area
C. at that time no extensive market research had been done yet
D. his colleagues accused him of lacking potential knowledge
E. he wanted to maintain the traditional product of Burt's Burgers

4. why does jack suggest a low-fat hamburger for the new Burt's Burger product ?
A. there have already been two competitors producing this product
B. in order that even people with strict diets can go to Burt's Burger
C. jack has already made a successful research on it
D. Mike had jack find another alternative to the improved product
E. it appeals to all healthy people in the world

5. 'to speak out' in line 18 means ...
A. have a conflict with the superior
B. disobey Established regulations
C. speak loudly in order to be heard
D. contradict the statement of other
E. express an opinion frankly​