Tom Tsal lives in Taiwan and he loves bicycling. The Taiwanese capital, Taipei, has a large number of bike shops, and Tom knows that his store, Bike Paradise, needs to offer customers more than fair prices and good service. "Most people who come here already have a lot of information from the Internet about our products," he says, "so we have to offer something else we have to sell them a lifestyle, an experience Adverters call this "insight selling"-not just giving consumers the hard sell, but learning about the customer in order to offer a product in a new way "For example, I bicycle through the city every day, and it's important for me to find safe routes, I use digital media to share this information with my customers. We also organize bike rides and give lessons in bike maintenance. People want to be part of something, and they'll come to us because we take care of them." Andy Chan also uses insight selling to market his chain of health food stores, Veggies-and-More. He takes time to leam about his customers and understand their lifestyles. Andy opened his first store in 2008 and now has three on the island While his products are still the same, his advertising strategy has changed. "When we first started, we used print advertising, but that wasn't very successful. So now we spend the money on social media. I can reach customers directly and send them product information and health and diet tips linked to products they can buy in the store. Not only small businesses but also multinational companies use insight selling. Volkswagen, for example, discovered that buyers of the new Golf GTI were young men who liked playing games on their phones. So VW offered an app for a GTI game Downloads reached over four milion-a small investment with a huge impact!The main idea. Which sentence give the main idea of the text? A, B, or C? (5 points)
A. Knowing the customer is more important than pushing the product.
B. Traditional forms of advertising are not effective.
C. There are many successful small businesses in Taiwan.​