Jawaban dan Penjelasan:

1. Three developments in the marketing landscape mentioned in the paragraph are:

  a. Social media: The use of social media platforms has significantly influenced consumer behavior and the buying process. Consumers consult their networks of friends for advice and recommendations, impacting their decision-making process.

  b. Co-creation and consumer involvement: More companies are involving customers in the co-creation of products, services, and marketing materials. Consumers play an active role in the development, selection, and manufacture of products.

  c. "Conscience" marketing: This refers to the growing emphasis on ethical and socially responsible marketing practices. Companies are aligning their marketing efforts with causes and values that resonate with consumers.

2. The statement defines marketing as the process of identifying the goods and services that consumers need and want and providing those goods and services at the right price, place, and time. In this context:

  - Needs: Refers to the basic requirements or essential desires of consumers. It represents the fundamental necessities that must be fulfilled for survival, such as food, shelter, clothing, and safety.

  - Wants: Refers to desires and preferences beyond basic needs. Wants are shaped by individual tastes, preferences, cultural influences, and personal aspirations. They are not essential for survival but contribute to fulfilling consumers' desires for specific products or experiences.

3. The impact of social media on consumers is significant. It has transformed the decision-making process by providing consumers with access to a vast network of friends and acquaintances. They seek advice, recommendations, and information about products or services before making a purchase decision. Social media platforms have become a valuable source of reviews, opinions, and user experiences, influencing consumer choices and post-purchase behaviors.

4. Threadless.com utilizes co-creation and consumer involvement as a marketing strategy. The company allows consumers to submit T-shirt designs, and the community votes on their favorites. The top-rated designs are then manufactured and sold by the company. This approach involves consumers in the creative process, giving them a sense of ownership and engagement, and leveraging their preferences to drive product development and selection.

5. The preference between social media and co-creation and consumer involvement as marketing strategies depends on the specific goals and context of the business. Both approaches have their merits:

  - Social media provides opportunities for targeted advertising, direct engagement with consumers, and leveraging user-generated content. It allows for widespread reach and influence over consumer behavior.

  - Co-creation and consumer involvement foster a sense of community and empowerment among customers. It allows businesses to tap into consumer creativity, preferences, and insights, leading to more customer-centric products and services.

In conclusion, a balanced approach that combines both social media and co-creation/consumer involvement strategies can be highly effective in today's marketing landscape, depending on the industry, target audience, and business objectives.