EXPLANATION TEXT SAMPLE :

Aqua is one beverage products in our country which has the most unique success stories. I favor this product rather than another mineral water because of the taste. But I sometimes confused when I go to the market to buy Aqua, near 70% will give me another brand instead of Aqua itself. It means Aqua has itself branding as mineral water. Aqua is like the word to mention mineral water. Just like "Odol".

People mentions "Odol" to express the tools to clean up their teeth. Some people who already knew shall not say "Odol" but they tell the Brand directly like Pepsodent or Ciptadent Herbal. It is about 10% people who has known that Odol is one historical brand of tooth paste which ever be legend in Indonesia Market.