Bentuk tense apakah yg dgunakan untk menulis abstrak dibwah ini. The survey method was used toconduct this study through 180 cow farmers in three regencies( marangin,muaro jambi and west tanjung jabung) in jambi province.samples of farmer were choised as the simple random sampling.Result of this study showet that farmer interest to rare cows within palm oil plantation area in jambi province looked high with interest volume of 82.24% and the motivation of farmer to grow cow wasmediun with the volume 77.56%