Professor : So, Dennis, what changes have you seen in marketing recently?Dennis : Well, as you know, customers love to post online reviews of products these days. Their reviews are now just as important as traditional advertising. Maybe, even more important. TV advertising is as useful as it was before, of course. On the other hand, newspaper ads are much less effective than they used to be.
Professor : Hmmm ... that’s interesting. I’ve spoken to some marketing people who aren’t as positive as you are about online reviews.
Dennis : Really? I’m surprised. These are certainly some concerns with online reviews. For example, satisfied customers are less likely to write reviews than people who have had a problem. This means there might be more negative reviews than positive ones. But online shoppers are wise now. A few negative opinions are not as harmful as they used to be. Also the positive reviews can be as valuable as ads. If a customer loves a product, he or she will endorse it just as enthusiastically as a TV ad does!

1.What are the speakers talking about? *
Some lectures.

Marketing trends.

Marketing people.

Online reviews

2.What is the latest trend among customers? *
They love to post online reviews of products.

They aren’t positive as Dennis about reviews.

They are somewhat concerned with online reviews.

They are not as harmful as they used to be.

3.What has not changed much up to now? *
Online reviews.

TV advertising.

Newspaper ads.

Negative opinions.

4.Why might there more negative reviews than positive ones? *
Because positive reviews can be as valuable as ads.

Because negative reviews can be as valuable as ads.

Because people with problems are more likely to write reviews.

Because satisfied customers are more likely to write reviews.

5.“……… he or she will endorse it just …… (last sentence) The underlined word has similar meaning to …. *
recommend

purchase

announce

consume​